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Shift pioneers in creating and evolving a premium fashion and lifestyle business with a common sense approach to sustainability and a belief in business that treats people, planet and profit with equal importance. Shift designer, Nimish Shah,uses a range of organic, fair trade and natural fibers along with artisanal handloom textiles in both organic and conventional cotton and silk. All fabrics are sourced from ethical and reliable manufactures. All printing is done by hand on old-fashioned wax beds that have inhouse effluent treatment plants and adhere to strict environmental and labour standards. Personal relationships are built with master craftsmen who...

CAMPAIGN FOR WOOL We are talking about WOOL this week, in support of Australian Wool Week, as the world's largest producer of Merino Wool. Not only is Wool one of the oldest fibres but also one of the most beneficial. It is a natural, renewable and biodegradable alternative to synthetic fibres as well as being super versatile - as we see from the different fusions & creations out there. High quality Wool fibres allow unsurpassed natural drape, breathability and comfort.    They are perfect for trans-seasonal dressing as they provide protection for both the heat and cold. Wool’s softness and natural insulation properties make it an appealingly tactile...

Who Gaurav Jai Gupta’s work is a new kind of juxtaposition of materials and techniques within the context of contemporary Indian handlooms. Known for his commitment to revive the appreciation for contemporary Indian textiles and the innovative use of artisanal textiles into laid-back contemporary, hand-woven and sustainable dressing. The Beginning Originally from Rohtak, Haryana, he moved to Delhi for his undergrad in Design&Fashion at the National Institute of Fashion Technology and then trained in Woven Textiles at the Chelsea College of Art and Design in London. His work looks at a fine balance between Craft and Design and highlights the...

Who David Abraham Rakesh Thakore &Kevin Nigli What comes to mind with Abraham & Thakore is their modern synergy between fashion and lifestyle with a unifying vision for the way the urban contemporary consumer lives and dresses and their exploration of handloom and use of humble textiles and craft. Beginning in 1992, they have matured into one of the oldest and most respected design houses in India. Collaborations have been significant to their retail equation; including a craft-inspired collection for West Elm and loungewear and home accessories for Harrods. The work of Abraham & Thakore has been exhibited at the likes...